.New Delhi: Dependence Retail prepares to expand Superdry into the athleisure segment which will definitely put it in straight competitors with leading sports wear brand names like Nike, Adidas as well as Asics.Last year, the English fashion trend brand name had tattooed a shared project contract along with Dependence Brands for the purchase of Superdry's intellectual property assets in India, Sri Lanka, and also Bangladesh for u20a4 40 thousand (virtually 405 crore at the time). Superdry's venture into the athleisure sector in India will be actually a 1st for the firm around the globe, along with numerous stores set to be opened throughout India. At first, the company will market clothes, and also later footwear after protecting BIS qualification." The firm has actually been working with a retail style for athleisure items, which has actually witnessed a surge popular considering that the pandemic. It might consume French retailer Decathlon additionally along with big layout establishments, while Superdry sporting activities will definitely be actually mid-size stores," said a store driver accustomed to the development.Reliance Retail performed not react to ET's queries.Sales of leading sports brands have dashed in the past pair of years, driven through improving recognition concerning health and fitness as well as climbing need for athleisure wear. With a populace of much more than 1.4 billion, India is among the fastest-growing and largest worldwide markets for sports wear and also shoes companies.Most worldwide companies have actually been actually about in the nation for greater than twenty years as well as have expanded via relationships along with cricket and various other featuring activities. The latest contestants, having said that, have been placing themselves as pleasant way of life and also regular athletic wear brands. India is actually finding enhancing interest in sporting activities including kabaddi, soccer, volleyball, hockey and also badminton.Superdry got into the nation in 2012 in alliance with Reliance Brands, an endeavor of Dependence Retail Ventures Ltd (RRVL). RRVL has alliances with independent fashion brand names in sectors like high-end, bridge-to-luxury and high-premium as well as high-street way of life such as Armani Swap, Burberry, Bally, Canali, Diesel-powered, Fuel, Hugo Boss, Hamleys and Jimmy Choo, Valentino and also Balenciaga for the Indian market. Reliance Brands likewise acquired plaything retailer Hamleys in 2019.
Released On Aug 3, 2024 at 09:31 AM IST.
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